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Retreat Machine logoThe Retreat Machine

About

The team behind the Machine.

We help conscious entrepreneurs build communities, brands, and businesses that feel as good as they look.

Colet Williams

Colet Williams — Brand & Social Strategist · Retreat Host

Turning quiet brands into cult-loved retreats.

Colet has spent more than a decade building brands that travel — from boutique hospitality groups in Monaco and Provence to seven-figure online businesses for coaches, healers, and lifestyle entrepreneurs. She's launched campaigns that have generated millions in revenue and grown engaged communities into the hundreds of thousands.

As a retreat host, she's designed and led intimate experiences across Europe and the Caribbean — sold-out trips where every detail, from the welcome letter to the closing ceremony, was engineered to feel inevitable. She brings that same precision to her clients: positioning, storytelling, and social strategy that turns audiences into devoted, repeat buyers.

Nick Vannello

Nick Vannello — Community Builder · Educator · Publisher · Retreat Leader

Fifty years of teaching, with one purpose: giving people permission.

Nick has spent two decades building communities for brands and founders, advising everyone from scrappy startups to nine-figure lifestyle companies on how to turn casual followers into committed members. His frameworks have been used by thousands of coaches, creators, and retreat leaders, and his work has been credited with launches that hit six and seven figures out of the gate.

But the community work is only the most recent chapter. Nick has been an adult educator for 50 years. His career has taken him into classrooms at NASA, into special workshops at the White House, and into all 50 states to present and teach. If there's a room where people came to learn something, odds are he's stood at the front of it.

He's also a publisher. The magazine he founded is in its 11th year and has pulled in six figures in sales annually for the last seven — a rare thing in independent publishing and proof he knows how to build something that lasts, not just something that launches.

As a retreat leader himself, he's led roughly 30 retreats in the last five years alone, from wellness weekends to international group trips. He's the creator of the 8 Jars of Self-Care framework, a system now used by retreat leaders worldwide to keep their businesses, and their nervous systems, sustainable.

Fifty years of teaching comes down to one idea. His passion is teaching. His purpose is to give people permission.