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Talking About Your Retreat Without Sounding Like a Brochure
How to promote the thing you built without making everyone's eyes glaze over.
You sit down to write a post about your retreat and something weird happens to your hands. The words that come out are not yours. Suddenly you are writing things like "embark on a transformative journey of self-discovery in a stunning natural setting."
Who talks like that? Not you. You would never say that sentence out loud to a friend. So why does it show up the second you try to promote the thing you care about most?
The brochure voice is a fear response
When you talk about your retreat, you get nervous. You want it to sound legitimate, professional, worthy. So your brain reaches for the safest, most official-sounding words it knows, and those words all came from brochures you have seen a thousand times.
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